In today’s world of hospitality, it is safe to say that the differences in the way we experience hotels is much different than it was in the past. The main contributor to this phenomenon is the Internet, which has changed the way in which we live on virtually every front. Hotels, a staple in travel since their existence, is no exception.
Think of the last time you cracked a travel catalog before booking a vacation. There was a time when people looking to vacation would have to open a book, yes, an actual book in order to find the right hotel for the right price. Today, everything is done digitally, and it is easier than ever to find the right hotel.
But there’s a catch
The catch is that now that you have so many competing sites in the realm of hotel booking, that perhaps it becomes less about the hotels and more about how effective the site is at advertising. Anytime you are deal with Internet advertising, you have to wonder whether the consumer is the beneficiary or if the business is.
In order to navigate this difficult hotel selection, it is important to understand that online reviews are not the only things that should be considered. If possible, do the archaic task of actually calling hotels or reading travel brochures in order to find which hotel is best for you and your family. At the end of the day, the Internet is an important part of our lives, but there is more to the story.